RECORDED WEBINAR
Reaching the Right Audience for Your Noncredit Programs
Has your unit struggled with finding the right target audience for your noncredit programs? Are your marketing efforts efficiently increasing enrollments?
Join us for a recorded webinar and learn how to identify the correct target audience for your programs. Get first-hand advice on how to effectively implement marketing tactics for your specific audience, and how to maintain a consistent brand, message and mission throughout.
What You Will Learn
In this webinar with MindMax’s Marketing Director, Kylee Haley, and Boston University Metropolitan College’s Associate Director at the Center for Professional Education, Jessica Merrick, you will be given the opportunity to:
- Identify common challenges in reaching non-credit program audiences and continuing, professional, and online learners in general
- Discuss actionable tactics for identifying your target audience
- Discover what kind of messaging and content resonates with prospective non-credit program students
PRESENTERS
Kylee Haley has extensive digital marketing and social media expertise and more than 17 years of experience working with higher education institutions. She focuses on helping our university partners assess their marketing strategies and developing solutions to meet their enrollment goals.
Jessica Merrick is Associate Director at the Center for Professional Education, at Boston University Metropolitan College.
MindMax optimizes marketing and enrollment functions to drive increases in enrollments. Our team stays on the leading edge of performance marketing and enrollment strategies. We work collaboratively with our university partners, listening carefully to each client’s specific needs to develop mission-aligned solutions.